Discover 15 underrated destinations in Texas perfect for your next getaway. From charming small towns and scenic parks to artsy desert hideaways, explore hidden gems across the Lone Star State.
When most people think of Texas, their minds go straight to Austin’s live music scene, San Antonio’s River Walk, or the historic Alamo. But beyond the well-known hotspots, the Lone Star State is filled with lesser-known towns and natural gems that deserve a spot on your travel list.
If you’re craving a unique Texas adventure, check out these 15 underrated destinations.
Small Towns in Texas to Visit
Marfa
This artsy desert town in West Texas is known for its minimalist art scene.
Don’t miss the mysterious Marfa Lights, unexplained orbs that dance across the desert at night. The town also boasts boutique hotels like El Cosmico, where you can sleep in a vintage trailer under the stars.
Jefferson
Located near Caddo Lake, Jefferson is one of Texas’s most charming historic towns.
Known for its preserved 19th-century architecture and rich Civil War history, Jefferson offers a nostalgic step back in time.
The town is also a paradise for shoppers, with a delightful collection of antique stores, boutique shops, and specialty stores lining the brick-paved streets. Whether you’re hunting for rare finds, vintage decor, or handmade gifts, Jefferson’s walkable downtown is full of treasures.
Don’t miss a ride on a horse-drawn carriage or a spooky evening ghost tour through its haunted hotels and homes.
Dripping Springs
This Hill Country town is famous for Hamilton Pool Reserve, a stunning natural grotto perfect for summer dips. Y
ou’ll also find an impressive number of wineries, distilleries, and breweries. It’s a popular spot for romantic getaways and intimate outdoor weddings.
Brownwood
Located in the heart of Central Texas, Brownwood is a hidden gem with a small-town feel and big outdoor opportunities.
Visit Lake Brownwood State Park for hiking, swimming, and boating, or explore the scenic trails of the nearby Pecan Bayou.
Downtown Brownwood offers a revitalized arts scene, unique boutiques, and excellent dining, including the popular Turtle Restaurant.
The town also hosts several annual events, including the Brownwood Lyric Theatre productions and the Star of Texas Fair & Rodeo.
READ NEXT: 30 Best Places to Visit in Texas
Rockport
A charming coastal town on the Gulf of Mexico, Rockport is a haven for artists, beachgoers, and birdwatchers.
Visit the Texas Maritime Museum, stroll through the Rockport Center for the Arts, or explore Goose Island State Park, home to the legendary Big Tree — one of the oldest live oaks in the country.
Wimberley
This scenic town along the Blanco River offers an irresistible blend of nature and culture.
Swim at Blue Hole Regional Park, dive into Jacob’s Well (if you dare), or browse local shops and art galleries downtown. Wimberley Market Days, held monthly, are a shopper’s paradise.
Terlingua
A ghost town turned bohemian hideout, Terlingua lies just outside Big Bend National Park.
Expect adobe ruins, quirky bars like the Starlight Theatre, and live music under the stars. Adventurers will love the proximity to hiking trails, river rafting on the Rio Grande, and stargazing at some of the darkest skies in the country.
Granbury
Located on the banks of Lake Granbury, this charming town offers a lively downtown square with shops, restaurants, and the historic Granbury Opera House.
Take a ghost tour, rent a paddleboard, or catch a performance.Granbury is also known for its patriotic spirit and community events.
READ NEXT: 10 Best State Parks in Texas
Van Horn
This West Texas town is a quiet outpost near the Guadalupe Mountains. It’s the perfect stopover for hiking trips to Guadalupe Peak or McKittrick Canyon.
The retro Hotel El Capitan and local diners make Van Horn feel like a slice of mid-century Americana.
Palo Duro Canyon (via Canyon, TX)
Often called the “Grand Canyon of Texas,” Palo Duro Canyon is a natural wonder offering hiking, biking, and horseback riding.
Catch a performance of the outdoor musical TEXAS during summer. The nearby town of Canyon has a great museum and cozy cafes to round out your visit.
Llano
Nestled along the Llano River, this town is best known for its spring wildflowers and authentic Texas charm. Fish in the river, enjoy the historic bridge views, and feast at Cooper’s Old Time Pit Bar-B-Que. In April, don’t miss the Llano Crawfish Open, a beloved local festival.
Alpine
This small town in West Texas is surrounded by desert mountains and serves as a gateway to Big Bend.
Alpine is home to Sul Ross State University, vibrant murals, and the Museum of the Big Bend. The starry skies, cool local music scene, and walkable downtown make Alpine a peaceful desert retreat.
Port Isabel
Just across the bridge from South Padre Island, Port Isabel offers a quieter coastal experience.
Climb the historic lighthouse, take a dolphin-watching cruise, and explore seafood restaurants along the marina. It’s a great base for fishing or exploring nearby beaches without the crowds.
Mineola
This East Texas town offers a mix of vintage charm and natural beauty.
Visit the Mineola Nature Preserve for birdwatching and walking trails, or explore antique shops in the downtown area. It’s especially pretty in the fall, and the nearby Amtrak station makes it an easy rail getaway.
Glen Rose
Known as the “Dinosaur Capital of Texas,” Glen Rose is home to Dinosaur Valley State Park, where you can walk in real dinosaur tracks.
Fossil Rim Wildlife Center is a must do, which offers a drive-through safari experience. It’s a perfect weekend trip for families and nature lovers alike.
Don’t forget to stop by the downtown square to grab a bite to eat and a slice of pie for dessert.
These underrated destinations offer something for every kind of traveler — whether you’re into art, nature, history, or just escaping the crowds.
Next time you plan a Texas road trip, consider swapping the usual stops for something a little off the beaten path.
